Nike Skateboarding
The magic of THERE lies in the riders themselves and their all-hands-on-deck process. They go on trips where everyone becomes the filmer, the riders create the music for the video, someone edits it, and Jeffrey Cheung wraps it all together with his signature, iconic art. THERE has built a brand that’s as much about the people involved as it is about the skateboarding itself.
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Nike Better World
http://nikebetterworld.jp/index.jsp
