137 Copyright© 2013 All Rights Reserved. 1. 1 2 A Consideration of the Fitness of Fashion Image Terminology to Fashion Styles Naomi TOMOBE and Yoshiko YANAGIDA Bunka University, 3-22-1 Yoyogi, Tokyo 151-8523, Japan Abstract : The purpose of this study was to see whether fashion image terminology in general use is objective as indicator terms having the same effects on consumers in general and to v