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Generative AI will drive a foundational shift for companies — IDC
FTC Moves to Unmask Word-of-Mouth Marketing
Washington Post Staff Writer Tuesday, December 12, 2006 The Federal Trade Commission yesterday said that companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships. In a staff opinion issued yesterday, the consumer protection agency weighed in for the first time on the practice. Though no accurate figures exi
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IBM coughs up $65m over techie overtime suit
Saving it from the shadows
