Colin Bendell is a performance and ideas junkie. He is co-author of O'Reilly's High Performance Images and part of the CTO Office at Cloudinary. tl;dr GIFs are awesome but terrible for quality and performance Replacing GIFs with <video> is better but has perf. drawbacks: not preloaded, uses range requests Now you can <img src=".mp4">s in Safari Technology Preview Early results show mp4s in <img> t
![Evolution of <img>: Gif without the GIF](https://cdn-ak-scissors.b.st-hatena.com/image/square/dcb70a28694726e86aefd11742a358c85807ceb8/height=288;version=1;width=512/https%3A%2F%2Fcolinbendell.cloudinary.com%2Fimage%2Fupload%2Fc_crop%2Cf_auto%2Cg_auto%2Ch_350%2Cw_400%2Fv1512090971%2FWizard-Clap-by-Markus-Magnusson.gif)