Which Site Seal do People Trust the Most? (2013/2016 Survey Results) – Articles – Baymard InstituteUpdate February 2022: we have published an updated 2022 version of this “site seal trust” test at baymard.com/blog/perceived-security-of-payment-form also testing how much users actually trust “fake” seals. In prior research we have documented how users have little understanding of the actual technical security of web pages and instead mainly rely on what their gut feeling is telling them. It’s th
