There are no cashiers at the Apple Store. There are specialists, creatives—even geniuses—but no cashiers. There are no sales people at the Apple Store, either. There are consultants, concierges, experts, and personal shoppers—but no sales people. Interestingly, although Apple’s retail stores have no commissioned sales staff, they generate more revenue per square foot than most other widely rec
![How The Four Seasons Helped Apple Store Rewrite the Rules](https://cdn-ak-scissors.b.st-hatena.com/image/square/b57dd569433c1dc2a99c88a6e1f8c800f310a69e/height=288;version=1;width=512/https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fthumbnails%2Fblog_1243%2Fpt_1243_243_o.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds)