What Is Step-Up Authentication? When To Use It Over MFA or Adaptive Auth?Ideally, your new service or app is easy to use and access, and customers—who you want using your product as quickly as possible — can start using it with minimal friction. Your core value proposition is just on the other side of a login screen, and making that entrance even marginally more difficult can risk sending those potential customers elsewhere. Step-up authentication is a way to strike a
