The cookie is dead. Here’s how Facebook, Google, and Apple are tracking you nowThe lifespan of the tracking cookie is about to expire. With the rapid emergence of mobile devices, the big three — Facebook, Google, and Apple — have turned to new and more potent methods for advertisers to keep track of you across multiple devices. The impending death of the cookie can be traced to the launch of the iPhone in 2007. Apple initially restricted third-party cookies in iPhones becaus
