About 10 to 15 years ago, I was waiting for a movie to start at San Diego Comic-Con and a familiar face popped up in one of the commercials. It was actor Dante Basco, selling Sprite (or Sprint maybe?) and someone in the crowd screamed “RU-FI” to which everyone. else. in. the. theater. replied “Ohhhhhhh!”
![Kotaku - The Gamer's Guide](https://cdn-ak-scissors.b.st-hatena.com/image/square/29edc0326024290d578e2f1eefd06539eef59338/height=288;version=1;width=512/https%3A%2F%2Fi.kinja-img.com%2Fgawker-media%2Fimage%2Fupload%2Fs--yiqdDaMP--%2Fc_fill%2Cfl_progressive%2Cg_center%2Ch_200%2Cq_80%2Cw_200%2Foq0dm145lhrelqk1r64i.png)