Editor’s note: Guest author Ben Elowitz (@elowitz) is co-founder and CEO of Wetpaint, an online publisher with an audience of 10 million monthly uniques, and author of the Digital Quarters blog. Prior to Wetpaint, Elowitz co-founded Blue Nile, the online retailer of luxury goods. He is an angel investor in media and e-commerce companies. I was surprised to hear former Google CEO Eric Schmidt publi
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