Photo by L'Amour Olivia on Flickr. Some rights reserved Though it was touted as going head-to-head with Apple's iTunes, Sony today did nothing of the sort. It didn't even go toe-to-toe with Spotify. The launch of its Music Unlimited streaming service in the UK and Ireland has all four major record labels on board – but it's not giving anything away for free. Not a jot. Not even 30 seconds, as Sky'