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HERITAGE We are data and programmatic media pioneers who have invented and deployed many of the foundational technologies used across the industry. Holders of 31 patents, our innovative approach to customer-centric advertising automation has led to a number of industry firsts throughout our history. In 2003, AudienceScience released the industry’s first behavioral targeting product, helping leadin
Google Launches New Ad Marketplace; Display Ads Will Never Be the Same
Google Launches New Ad Marketplace; Display Ads Will Never Be the Same You're probably familiar with Google AdSense and AdWords, Google's flagship advertising products. It's how Google makes its billion of dollars. Highly targeted text ads appear on Google search and third party websites that are part of the AdSense program. Advertisers buy ads based on keywords, with more popular keywords costing
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https://techcrunch.com/2009/11/24/googles-new-ads/