この研究がsupportしたviewは"consumers as trading off the immediate pleasure of making a purchase against an immediate pain"だそうです。クレジットカードだと使いすぎてしまう理由などが説明できるかも、とのこと。
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「脳はどのようにしてあなたがワインの専門家になるのを助けるのか」"the brain learns to differentiate between similar smells simply through passive experience"であり、study participants exposed to one minty odor became experts in other ... smells." boundary shift？
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The musician in the mirror
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BBC NEWS | Health | Scan shows how brains plot future
Paying Attention Sets Off Symphony Of Cell Synchronization -- ScienceDaily
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大「脳」洋航海記 » Blog Archive » 嬉しいというべきか、つまらないというべきか
New dyslexia theory blames 'noise'
Novel brain areas associated with the recognition of gender, ethnicity and the identity of faces
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Mandarin language is music to the brain