スマートフォン向けソーシャルゲームの成功と失敗 110530The document discusses mobile game monetization and metrics like ARPPU (Average Revenue Per Paying User). It analyzes the performance of two games, TwinkleBar and CoordeMania. TwinkleBar had 15,000 DAU (Daily Active Users), 200 payers, and $100,000 in revenue. CoordeMania had 30,000 DAU, 600 payers, and $300,000 in revenue. The document suggests that increasing DAU through improved retention and m
