Marketing Multi-Channel Attribution model with R (part 1: Markov chains concept) - AnalyzeCore by Sergii Bryl' - data is beautiful, data is a story
Finally, we can plot the model: The last step is to estimate every channel/touchpoint. It is pretty easy to do this by using the principle of Removal Effect. The core of Removal Effect is to remove each channel from the graph consecutively and measure how many conversions (or how much value) could be made (earned) without the one. The logic is the following: if we obtain N conversions without a c
1
リリース、障害情報などのサービスのお知らせ
最新の人気エントリーの配信
処理を実行中です
j次のブックマーク
k前のブックマーク
lあとで読む
eコメント一覧を開く
oページを開く
Marketing Multi-Channel Attribution model with R (part 2: practical issues) | R-bloggers
Microsoft Word - Dissertation Eva Anderl PRINTED.docx
Marketing Multi-Channel Attribution model based on Sales Funnel with R | R-bloggers
