BtoB BtoC 2017 10.93 POINT 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0% 2012 2013 2014 2015 2016 15 7 5.43 160,000 140,000 120,000 100,000 80,000 60,000 20,000 0 6.00% 5.00% 4.00% 3.00% 2.00% 1.00% 0.00% 2010 2011 2012 2013 2014 2015 2016 2015 2016 7 2,398 4.75% 8 43 EC 5.43% 5 3,532 4 9,014 1 6,334 1 7,782 15 1,358 10.6% 9.2% 8.9% 9.9