E-Commerce Checkout Usability: An Original Research Study – Baymard InstituteResearch Topic Cart & Checkout Usability Research 70% of all e-commerce visitors abandon their shopping cart. Why? At Baymard we’ve tracked the global average cart abandonment rate for 14 years, and it currently sits at 70.19%. After e-commerce sites have invested vast resources in “first in mind” strategies, Pay Per Click campaigns, beautifully crafted homepage imagery, faceted search logic, etc.
