What’s in a name? For Japanese startups, sometimes alphabet soupOver the past few years we are seeing more Japanese startups than ever before looking beyond domestic borders to markets abroad. This is undeniably awesome. But this development is not without growing pains and awkwardness. What works in Japan doesn’t always work elsewhere, and this is particularly true of company names. From the point of view a non-Japanese person, there seems to me to be a very
Gaijin
