If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. It can be hard to stand out in Japan's crowded pop market, but new idol group Lyrical School has a neat trick — making it look they've hacked your iPhone. The group's debut video for song "Run and Run" is shot in a vertical view the shape of a smartphone screen, and features the six members cavorting
![This J-pop music video takes control of your iPhone](https://cdn-ak-scissors.b.st-hatena.com/image/square/77f1255fa2dc462efb0cfa30c475a343e825a7d2/height=288;version=1;width=512/https%3A%2F%2Fcdn.vox-cdn.com%2Fuploads%2Fnetwork%2Fplaceholder_image%2F2%2FThe_Verge.644.jpg)