Practical Lessons from Predicting Clicks on Ads at Facebook - Meta Research | Meta ResearchPractical Lessons from Predicting Clicks on Ads at FacebookInternational Workshop on Data Mining for Online Advertising (ADKDD) Online advertising allows advertisers to only bid and pay for measurable user responses, such as clicks on ads. As a consequence, click prediction systems are central to most online advertising systems. With over 750 million daily active users and over 1 million active ad
