Fixing Content Attribution (Once and For All)Back when we launched two of Tumblr’s most unique features, reblogging and the Tumblr Bookmarklet, we devised automatic “via” links in post captions as a simple solution for attribution. Three years later, this solution has gotten us pretty far. But it’s easy to spot some real shortcomings: • It’s hard. Even with the best intentions, it’s possible to mangle attribution when reblogging. Links get d
