Embed <iframe src="https://www.npr.org/player/embed/4623270/4623271" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player"> An AM talk radio station in San Francisco hopes to revive falling ratings by trying a totally new format: broadcasting podcasts submitted by the public. Guest: Joel Hollander, chairman and CEO of Infinity Broadcasting
![Podcasting on the Radio](https://cdn-ak-scissors.b.st-hatena.com/image/square/8b5c40a3dcefb6570fd2c9421425e6ccbfc9a4d2/height=288;version=1;width=512/https%3A%2F%2Fmedia.npr.org%2Finclude%2Fimages%2Ffacebook-default-wide-s1400-c100.jpg)