「無料経済」時代に儲ける方法：Wired編集長が語る新著 | WIRED VISION
前の記事 3Dアバターが飛び出すカードゲーム：拡張現実技術を利用 戦争と医療：米軍が撮影していた写真のギャラリー 次の記事 「無料経済」時代に儲ける方法：Wired編集長が語る新著 2009年3月19日 Chris Kohler テキサス州オースティン発――近く出版されるワイアード誌の編集長Chris Anderson氏の新著『Free』は、無料らしい。 『SXSW Interactive』会議の最終日17日(米国時間)には、「マック・エバンジェリスト」(Macのマーケティング担当)だったベンチャー投資家Guy Kawasaki氏とAnderson氏が語るというイベントが行なわれた。この席でAnderson氏は、「製品を無料で配布する経済」をテーマにした自分の新著は、1銭も払わずに読めるようになると述べた。だが、出版社のHyperion社に、その仕組みについての詳細は明かさないようにと言わ
The Economics of Giving It Away - WSJ
Over the past decade, we have built a country-sized economy online where the default price is zero -- nothing, nada, zip. Digital goods -- from music and video to Wikipedia -- can be produced and distributed at virtually no marginal cost, and so, by the laws of economics, price has gone the same way, to $0.00. For the Google Generation, the Internet is the land of the free. Which is not to say com
Better Than Free
[Translations: Belarusian, Chinese, Estonian, French, German, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Turkish] The internet is a copy machine. At its most foundational level, it copies every action, every character, every thought we make while we ride upon it. In order to send a message from one corner of the internet to another, the protocols of communication demand that the whol
Technology Wants To Be Free
[Translations: Japanese] Last February during a break at the most recent TED conference I was speaking to Chris Anderson, current editor in chief at Wired about his planned next book, called FREE. (While we were talking, we were photographed and posted on Flickr by the co-founder of Flickr himself! How cool is that?) Nearly 10 years ago I had written a chapter in my thin New Rules for the New Econ
The miraculous power of scale
In this talk at UC Berkeley, Google's Sergey Brin confesses (at minute 1:27) that he thought Wikipedia couldn't work. Most people wouldn't contribute, he rightly assumed, and it would never reach critical mass. He was in good company. In the classic "free rider" problem, you imagine an elementary school class with 20 students. If only two parents (10%) agree to volunteer to help out as room paren
How big is the free economy?
Here's a question I get all the time: how big is the free economy? That's harder to answer than you might think, for both definition and measurement reasons. But here's a first pass at doing it anyway. (Note: I'm just using US figures below, unless marked otherwise) There are at least three classes of free: The first is the use of "free" as a marketing gimmick: "buy one, get one free", "free with
What does the "Media Business Model" mean?
Fred Wilson says: Most web apps will be monetized with some kind of media model. Don't think banner ads when I say that. Think of all the various ways that an audience that is paying attention to your service can be paid for by companies and people who want some of that attention. This is the core of FREE, at least as it exists online. Both media and most online businesses are based on "software e
The three kinds of FREE
One of the themes of the book is untangling the confusion over different kinds of free,which can range from a simple marketing gimmick to a radically new economic model. I've taken a quick pass at doing this visually, but we'll really have to pretty these diagrams up (perhaps with cute restroom-style figures for the various parties, rather than the Ps and Cs below?) Here's the first, which dates b
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The Price of Free (Published 2009)
How About Free? The Price Point That Is Turning Industries on Their Heads
MSN Japan - ニュース, 天気, メール (Outlook, Hotmail), Bing検索, Skype
a flight across Europe for $10 is indistinguishable from magic
Hal Varian: 14 Free business models