Email And Cellphone Contacts Are The Real Social Graph
Google has been quietly rolling out social features across all of its services based on Gmail contacts. While Google still has to overcome some of its social tone-deafness (e.g. automatically adding contacts without asking), this move makes perfect sense. For people over 30 (and probably even over 25) email IS the social graph. Most people over 30 don’t have many (or any) business or personal rela
Can Pay-For-Performance Improve The Quality Of Content On The Web?
Can Pay-For-Performance Improve The Quality Of Content On The Web? Nick Denton and Gawker Media are wrestling with the problem of content quality on the web — specifically, how to give bloggers incentives to create content that drives traffic based on quality rather than quantity. Gawker has announced that incentive pay for its bloggers will now be based entirely on the number of page views that e
Data And The Future Of The Web
After I asserted several times that data is the key to the future of the web, Umair Haque gave my head a good spin by asserting that data is in fact a commodity. Umair is half right — we are increasingly overrun by data, and SOME of it is a commodity. The commodity data is precisely what Google has harnessed, which makes Google so powerful — the data on the open web. Google has perfected value cre
The Only Way For Journalists To Understand The Web Is To Use It
The Only Way For Journalists To Understand The Web Is To Use It Reading Colin Mulvany explain how he’s come to understand the dynamic nature of online content distribution through his own experience blogging, and Howard Owens advocating that this is why every journalist should start a blog, I realized that the problem isn’t just a lack of understanding about blogging, or social networking, as Coli
Reinventing Journalism On The Web: Links As News, Links As Reporting
Reinventing Journalism On The Web: Links As News, Links As Reporting A cornerstone of journalism has always been reporting what key sources say, put in context and given perspective, alongside reported facts. It’s time to reinvent that process on the web — make it dynamic — using the fundamental mechanism for connecting information and people: the LINK “Do what you do best, and link to the rest” i
How Link Journalism Could Have Transformed The New York Times Reporting On McCain Ethics
How Link Journalism Could Have Transformed The New York Times Reporting On McCain Ethics I was reading the New York Times public editor’s rebuke of the NYT McCain ethics piece that alleged an affair with a lobbyist, when a line at the end reached out and grabbed me by the collar (bold is mine): The pity of it is that, without the sex, The Times was on to a good story. McCain, who was reprimanded b
The Future Of Online Advertising: Entertainment vs. Information
The Future Of Online Advertising: Entertainment vs. Information There are two principal ways advertisers are trying to create value for consumers on the web — and they must create value because, you know, consumers are in control. On the web, advertisers can provide entertainment or information. How effective is advertising as information on the web? See Google’s $15B in ad revenue — an $5.19 bill
Who's Afraid of Online Advertising?
A new McKinsey & Co. report called “ How Companies Are Marketing Online” draws the astonishing conclusion that many advertisers are reluctant to shift dollars online — despite the massive shift of consumer attention online — because of the “absence of meaningful metrics and adequate capabilities.” McKinsey polled 410 marketing executives in five sectors, and among those already advertising online,
NYTimes.Com Aggregates Third-Party Content, Marks Transformation of Media
NYTimes.Com Aggregates Third-Party Content, Marks Transformation of Media NYTimes.com wasn’t the first traditional media brand to aggregate third-party content — and it certainly won’t be the last. But the New York Times, once considered the national newspaper of record, represented one of the last bastions of the traditional media approach to content, i.e. we produce it ALL ourselves. And if anyo
The Future of Print Publishing and Paid Content
Print is dead and all content wants to be free — two bogeymen of the digital age, with some edge of truth, but based on current visibility, still unlikely at those extremes. But it’s undeniable that the economics of print publishing are very different today than what they were before the web, and more content is available for free on the web than any media company could ever have imagined. Most of
Apple Wins: Verizon Is First Wireless Carrier To Open Network
Apple Wins: Verizon Is First Wireless Carrier To Open Network When Apple launched the iPhone exclusively on AT&T’s crumby edge network — and I refused to buy one for that reason — I predicted that Apple’s real endgame was to break the wireless carriers’ stranglehold on handsets, so that Apple could sell iPhones on any network. Sure enough, Verizon just announced that next year it would allow any p
The Web's Link-Driven Attention Economy
Photographer Lane Hartwell, by making all of her Flickr photos private to prevent uncredited use, and by forcing the take down of a parody video containing one of her photos, has shined a spotlight on the question of content owner’s rights on the web. Mathew Ingram and Mike Arrington argue that Lane is on the wrong side of copyright law with the video take down, which she may be, but the reality i
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Five Guiding Principles For The Transformation Of Media Companies
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Influentials On The Web Are People With The Power To Link
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Why Traditional Advertising Formats Fail On The Web
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