The market for prescriptive analytics software is estimated to grow from approximately $415M in 2014 to $1.1B in 2019, attaining a 22% CAGR. By 2020, predictive and prescriptive analytics will attract 40% of enterprises' net new investment in business intelligence and analytics. Making enterprises more customer-centric, sharpening focus on key initiatives that lead to entering new markets and crea
Around 200 years ago the industrial revolution immutably remoulded society. Today another revolution is underway with potentially even further reaching consequences. Artificial Intelligence in industry, experts are predicting, will change everything about the way we produce, manufacture and deliver. Cognitive computing, machine learning, natural language processing – different terms have emerged a
Big data and analytics have become the Holy Grail of marketing speak. Being more data driven has definitely become hip, but it’s not hype. Brands and marketers are using data to track customer journeys, to target and capture new customers, and to retain existing ones. Today’s consumers have come to expect a lot more from brands than simply the ability to make a purchase from them. They are looking
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