People & Culture The Story Behind How Pocket Hit 20M Users with 20 People Pocket founder and CEO Nate Weiner on how startups can have an outsized impact with a small team. If save-for-later service Pocket had a spirit animal, it’d be the American field ant. Like the insect, the startup supports that which is many times its own size. It serves its 20 million registered users — who have saved over 2