Niconico (Japanese: ニコニコ, Hepburn: Nikoniko), known before 2012 as Nico Nico Douga (Japanese: ニコニコ動画, Hepburn: Niko Niko Dōga), is a Japanese video sharing service based in Tokyo, Japan. "Niconico" or "nikoniko" is the Japanese ideophone for smiling.[2] As of 2021, Niconico is the 34th most-visited website in Japan, according to Alexa Internet.[3] The site won the Japanese Good Design Award in 200