Altimeter Report: Social Marketing Analytics1. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! By Jeremiah Owyang Partner Altimeter Group ! ! By John Lovett Senior Partner Web Analytics Demystified ! With Eric T. Peterson, Charlene Li, and Christine Tran Includes input from 39 ecosystem contributors! Social Marketing Analytics! A New Framework for Measuring Results in Social Media! April 22, 2010 2. Disclosures Your tr
