While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework. This document presents Web Analytics Demystified and Altimeter Group’s recommendations for meas
![Altimeter Report: Social Marketing Analytics](https://cdn-ak-scissors.b.st-hatena.com/image/square/fc84e54d6660d1865a6f992ba500d6bd8d466656/height=288;version=1;width=512/https%3A%2F%2Fcdn.slidesharecdn.com%2Fss_thumbnails%2Fsocialmarketinganalyticsfinal-100422113003-phpapp02-140219181434-phpapp01-thumbnail.jpg%3Fwidth%3D640%26height%3D640%26fit%3Dbounds)