Marketing is dead, long live marketing – Old GigaOmDepending on what research you believe, chief marketing officers are either more powerful than they’ve ever been — or they’re on their way out. Early this year,a Gartner(s it) analyst predicted that CMOs will have bigger IT budget power than CIOs by 2017. Naturally, that analysis was quickly bandied about by CMOs. But last week, in a blog post unambiguously titled “Marketing is Dead,” Bill Lee wro
