A Brief History of Emil Ruder « Thinking for a Living
Current Issue Rethink. Redefine. Redesign. Duane King About the New Thinking for a Living Frank Chimero Serial Series, Part 1 Rob Giampietro Grid System Duane King On Paradoxes Frank Chimero A Brief History of Emil Ruder Shane Bzdok A Description of the Nature of Four-Footed Beasts Duane King To know where we’re going, we’ve got to understand where we’ve been. Lucky for you and me, we find ourselv
From Helvetica to Haas Unica
This is the promotional publication by Team'77, outlining the strategy and realization of Haas Unica. In 1980, Team'77 (consisting of André Gürtler, Erich Gschwind and Christian Mengelt) set out to "correct" common issues found in the grotesk typefaces at the time, including Helvetica. The Haas type foundry, birthplace of Helvetica (originally Neue Grotesk), contracted Gürtler and Team'77 to audit
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