Announcing AMP Real URL | The Cloudflare BlogThe promise of the AMP (Accelerated Mobile Pages) project was that it would make the web, and, in particular, the mobile web, much more pleasant to surf. The AMP HTML framework was designed to make web pages load quickly, and not distract the user with extraneous content that took them away from focusing on the web page’s content. It was particularly aimed at publishers (such as news organizations
