Prev. [Title for Previous Page] Next [Title for Next Page] June 06, 2007 Increasingly, Fortune 500 companies like Ford, Wal-Mart, Sony and Dell are embarking on social media marketing campaigns and blundering, big time. At best, they wasted a lot of money on ill-conceived campaigns involving blogs, video-sharing sites like YouTube, social networks like MySpace and other new media where users (horr
![What Kills a Social Media Campaign](https://cdn-ak-scissors.b.st-hatena.com/image/square/415497967454af944cd8ae17da4433b48f2ea931/height=288;version=1;width=512/http%3A%2F%2Fwww.imediaconnection.com%2Fmedia%2F11239555%2Fmarketingstockart-2.jpg)