Is This Kickstarter Project the Future of Blogging? Ghost, an open-source blogging platform that hopes to shake up the personal publishing space, is nearing the end of its Kickstarter journey. Almost a month ago, Ghost launched with what seemed like an audacious goal: Raise £25,000 to help create a new web platform dedicated to publishing. To date, the project has raised £150,000 (that's $226,000