Script: $(function() { $('#main h1,#main h2').media(function(el, options) { options.caption = false; options.height = /h1/i.test(el.tagName) ? 75 : 45; options.src = 'itc_century.swf'; options.flashvars.txt = $(el).text(); options.bgColor = '#ffffcc'; }); }); Markup: <script type="text/javascript" src="jquery-1.2.3.js"></script> <script type="text/javascript" src="http://github.com/malsup/media/ra