How Does Facebook Make Money?By Dan Frommer. From the archives. Friday, February 3, 2012 at 12:14 pm. Facebook’s IPO filing this week confirmed what we already knew: Facebook makes the vast majority of its money by selling ads on its site. But now we know just how much of its revenue comes from advertising: 85% in 2011, with the remaining 15% coming from payments and other fees. For comparison, that’s actually slightly more d
