LETTERHEADYMuhammad Ali, 2003 | Courtesy of Michael Fairfoot Muhammad Ali would have turned 80 today. This was one of his letterheads. Greatest of All Time, Inc. (G.O.A.T., Inc) was incorporated in 1992 by Ali’s wife, Lonnie, to handle the licensing of Ali’s intellectual property. It is thought to be the origin of the term ‘GOAT.’ in this context.
