A very new “JUST DO IT.” campaign in Japan, that elevates the forward-facing attitude of all women, was launched for the first time in three years. The campaign ambassadors are female athletes that love sport and embody a toshindai attitude. Together with both world class athletes such as tennis star Naomi Osaka, dancer/choreographer Koharu Sugawara, champion skateboarder Aori Nishimura and Sky Br