Keds Shoes Official Site - The Complete Keds Sneaker Collection - Champion, Green Label, CustomAbout Keds Keds Snapshot In 1916, Keds created an American Classic: the first shoe with a soft rubber sole, so comfortable & quiet you could "sneak" up on your boyfriend. This original sneaker, called "the Champion" has remained a style icon for over ninety years. Worn by Audrey Hepburn, Marilyn Monroe and Jackie O, and consistently celebrated by Vogue, Elle and Women's Wear Daily, Keds continues
