In collaboration with Timeslice Films, Rip Curl took on an ambitious bullet-time campaign shoot in Malaysia's Sunway Lagoon Wavepool with lead surfers Mick Fanning, Stephanie Gilmore, Owen Wright and Matt Wilkinson. The revolutionary campaign captures surfing in a way never seen before, with the final visuals baring more resemblance to a fight scene from the famous Matrix movies than a promotio
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