Mastering New Marketing PracticesLast month, I had the pleasure of addressing a CMO Summit held in New York. I was given 15 minutes to set up a discussion on the future of marketing. It forced me to be even more concise than usual, but I was able to pull together a number of themes from my client work that I will eventually develop in a more systematic form. In the meantime, I thought it would be useful to write up my speaking
