Notifications: why less is more — how Facebook has been increasing both user satisfaction and app…We are members of the Facebook Notifications Data Science team at Meta. We ran surveys on how users felt about on-site notifications (notifications that show up in the Facebook app when you open the app and create a red badge that counts the number of notifications you have) and found that many users prefer to receive only a few notifications. Based on this finding, we ran an experiment where we s
