38 Comments And how about the Granddaddy of them all – the Fedex Logo? And exactly how the fedex logo uses negative space??? I think you didn’t get what negative space is… http://upload.wikimedia.org/wikipedia/en/thumb/9/93/FedEx_Corporation_logo.svg/300px-FedEx_Corporation_logo.svg.png …so subtle… I just kick myself… Notice the arrow between the “e” and “x”. Yes, we all know about the FedEx arrow
![A Showcase of Clever Negative Space in Logo Design - Web Design Ledger](https://cdn-ak-scissors.b.st-hatena.com/image/square/57294e6207035417ecfc4d384fb86afb092c70b0/height=288;version=1;width=512/https%3A%2F%2Fwebdesignledger.com%2Fwp-content%2Fuploads%2F2009%2F12%2Flogos_negative_1.jpg)