employees working from IDEO’s Californian office are using “anthropological and ethnographic tools to get much closer to the consumer”. The result is a web-based news service catering to local communities (recently launched in Beta form) that he hopes will help the firm make money online.
TIM BROWN, the boss of IDEO, a consultancy that helped shape Apple's first mouse, does not have solutions to daunting global problems such as climate change, epidemics and persistent poverty. But h...
employees working from IDEO’s Californian office are using “anthropological and ethnographic tools to get much closer to the consumer”. The result is a web-based news service catering to local communities (recently launched in Beta form) that he hopes will help the firm make money online.
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TIM BROWN, the boss of IDEO, a consultancy that helped shape Apple's first mouse, does not have solutions to daunting global problems such as climate change, epidemics and persistent poverty. But h...
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