“In 2015, ad blockers have cost publishers $22 billion, according to an annual report from PageFair, a startup that wants to help websites “survive the rise of adblock,” and Adobe. The report also found that there are a staggering 198 million people using ad blockers.”
In the ever-evolving world of online publishing, a growing thorn in publishers' sides is ad-blocking software. And it continues to grow and grow. In 2015, ad blockers have cost publishers $22 billi...
“In 2015, ad blockers have cost publishers $22 billion, according to an annual report from PageFair, a startup that wants to help websites “survive the rise of adblock,” and Adobe. The report also found that there are a staggering 198 million people using ad blockers.”
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Ad Blockers Cost Publishers $22 Billion This Year, Report Finds
www.forbes.com2015/08/12
In the ever-evolving world of online publishing, a growing thorn in publishers' sides is ad-blocking software. And it continues to grow and grow. In 2015, ad blockers have cost publishers $22 billi...
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