The role of marketing was defined as driving profitable growth by unlocking consumer insights. Those insights will come from ethnographers.

cubeisthebest のブックマーク 2006/12/06 15:57

<blockquote class="hatena-bookmark-comment"><a class="comment-info" href="https://b.hatena.ne.jp/entry/3415656/comment/cubeisthebest" data-user-id="cubeisthebest" data-entry-url="https://b.hatena.ne.jp/entry/adage.com/article?article_id=113538" data-original-href="http://adage.com/article?article_id=113538" data-entry-favicon="https://cdn-ak2.favicon.st-hatena.com/64?url=http%3A%2F%2Fadage.com%2Farticle%3Farticle_id%3D113538" data-user-icon="/users/cubeisthebest/profile.png">Ethnographers Uncover the 'Unknown Unknowns' About Consumers | News - Ad Age</a><ul class="comment-tag" style="list-style: none; margin: 0px;"><li style="float: left">[<a href="https://b.hatena.ne.jp/q/%E3%82%82%E3%81%AE%E3%81%A5%E3%81%8F%E3%82%8A">ものづくり</a>]</li><li style="float: left">[<a href="https://b.hatena.ne.jp/q/%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3">デザイン</a>]</li></ul><br><p style="clear: left">  The role of marketing was defined as driving profitable growth by unlocking consumer insights. Those insights will come from ethnographers.</p><a class="datetime" href="https://b.hatena.ne.jp/cubeisthebest/20061206#bookmark-3415656"><span class="datetime-body">2006/12/06 15:57</span></a></blockquote><script src="https://b.st-hatena.com/js/comment-widget.js" charset="utf-8" async></script>

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