Hal Varian explains: "For example, Google actually runs two auctions: one for ads at the top of the page, and one for ads on the side of the page. Only ads with particularly high quality are eligible to compete in the top-ad auction."

aki1770 のブックマーク 2008/05/14 11:55

<blockquote class="hatena-bookmark-comment"><a class="comment-info" href="https://b.hatena.ne.jp/entry/8571813/comment/aki1770" data-user-id="aki1770" data-entry-url="https://b.hatena.ne.jp/entry/s/googleblog.blogspot.com/2008/05/how-auctions-set-ad-prices.html" data-original-href="https://googleblog.blogspot.com/2008/05/how-auctions-set-ad-prices.html" data-entry-favicon="https://cdn-ak2.favicon.st-hatena.com/64?url=https%3A%2F%2Fgoogleblog.blogspot.com%2F2008%2F05%2Fhow-auctions-set-ad-prices.html" data-user-icon="/users/aki1770/profile.png">How auctions set ad prices</a><br><p style="clear: left">Hal Varian explains: &quot;For example, Google actually runs two auctions: one for ads at the top of the page, and one for ads on the side of the page. Only ads with particularly high quality are eligible to compete in the top-ad auction.&quot;</p><a class="datetime" href="https://b.hatena.ne.jp/aki1770/20080514#bookmark-8571813"><span class="datetime-body">2008/05/14 11:55</span></a></blockquote><script src="https://b.st-hatena.com/js/comment-widget.js" charset="utf-8" async></script>

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How auctions set ad prices

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