What is Multi-Armed Bandit(MAB) Testing? | VWOMost readers of this blog would be familiar with A/B Testing. Just as a quick reminder, A/B Testing is an experiment where a random visitor to your digital property is shown a different version than the original (also called ‘control’) in an optimizer’s quest to discover an optimal version that maximizes conversions. For example, maybe it’s the red button that maximized clicks or maybe it’s the bl
