Most readers of this blog would be familiar with A/B Testing. Just as a quick reminder, A/B Testing is an experiment where a random visitor to your digital property is shown a different version than the original (also called ‘control’) in an optimizer’s quest to discover an optimal version that maximizes conversions. For example, maybe it’s the red button that maximized clicks or maybe it’s the bl
I know how to make and sell software online, and I can share my tips with you. Email | Twitter | LinkedIn | Comics | All articles A/B testing is used far too often, for something that performs so badly. It is defective by design: Segment users into two groups. Show the A group the old, tried and true stuff. Show the B group the new whiz-bang design with the bigger buttons and slightly different co
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