#WBW2024 will focus on survival, health and wellbeing. It will showcase the need to improve breastfeeding support to reduce inequalities that exist in our society with a special focus on breastfeeding in times of emergencies and crises. The theme is aligned with thematic area 2 of the WBW-SDG 2030 campaign. Breastfeeding can act as an equaliser in our society and efforts must be made to ensure eve